Posts Tagged: online public relations
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Feb 17, 2011
1 CommentPress Release Optimization is Changing the Landscape of PR
Is your news getting lost online? Optimize your press release to boost your business to the top of the search engines. Believe it or not, not too long ago, a press release was actually a release sent directly to the press. The sole reason a press release was issued was to convince the media to...
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Nov 08, 2010
2 CommentsRecapping PRSA Tech Day in St. Louis
Social Media, Blogging and Technology in the Public Relations Industry On Friday November 5th, I attended the Public Relations Society of St. Louis’ Technology Day at Maryville University. The sessions at this half-day workshop focused on how technology has impacted the changing landscape of the public relations industry and provided strategic views on how to...
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Nov 03, 2009
No CommentsUsing Press Releases in Search Engine Marketing
Online public relations increases search engine visibility Until recently, companies and PR Firms wrote press releases in a very uniform fashion designed for the eyes of the traditional journalist. But the evolution of online public relations has created an entirely new approach to the writing and distributing process of press releases. The purpose behind most online public...
