‘Twas the night before Christmas and all cross the ‘net,
Marketers were hoping, Click-throughs, their site to get.
The stockings were hung by the modem with care,
In hopes that St. Nicholas would leave new software.

The retailers were twittering instead of in their beds,
While visions of last minute shoppers danced in their heads.
The online forums were busy with commotion,
as I had just settled down for the latest Facebook promotion.

When in my email inbox there arose such a buzz,
I logged off my Facebook page to see what this fuss was.
Then what to my tired eyes should appear,
But an inbox packed full of late holiday cheer!

O’ how my Google analytics had flew,
So many hits, I didn’t know what to do!�
With visitors and goals increasing so quick,
I knew in a second it had to be the pay per click.

“Now Google, Bing and Facebook searches are mounting!
My metrics are filled with clicks to be a counting!”

Now my search engine rankings on a daily basis fly,
I’ve never had so many potential clients interested to buy.
So many visitors’ my website did attract,
I knew all this online success was due to The Net Impact.

My web design looks great on every PC,
This has caused quite the jump in visit frequency.
TNI knows great customer experience is all in the details,
This is why I am bringing in the sales!

The Net Impact’s wish is this: may your site bring you gold,
And may all of your holiday wishes end up above the fold! 

The Net Impact’s Holiday Gift to You!

Interested in learning more about Google Analytics?

In light of the Holiday Season, The Net Impact would like to offer 2-hour Google Analytics training sessions for only $99. Our specialists will train your employees on the Google Analytics system and on how to use the reporting for success. Training sessions can be arranged as webinars or off-site meetings based upon your company’s needs. Contact The Net Impact to find out more about our training session special and how to take your analytics to the next level!

What’s been going on at The Net Impact? – Check out our December Newsletter to find out!

 The Internet is overflowing with law firm websites that all present a very similar message. For this reason, it is extremely important that your law firm has a creative, yet professionally designed website that captures the interest of visitors and holds their attention long enough to convince them that you are the firm that can meet their specific needs. Simply building a website for your law firm is not enough. The website has to be built in a fashion that is user-friendly, professionally designed, visually appealing, informative and also search engine optimized. A poor overall appearance combined with confusing navigation and outdated content will leave your potential clients clicking away to your competitors.

From an internal management perspective, too often a legal website is static, meaning even the simplest changes to the website can get bogged down in an IT to-do list or create added expense from outside technical services. An excellent solution to this problem is using a content management system to build your law firm’s website to have a professionally designed site that can be updated at anytime, from any location by the lawyers and other staff themselves. Content management systems are expediting communications on the company web  among law firm personnel.

How will using a CMS benefit my Firm?

-Content management systems are customizable software solutions. Designed specifically in accordance with the discerning needs of the corporate infrastructure, CMS is all about ease, convenience and the utmost productivity.

-It’s secure. The CMS assures that the right departments and people are authorized to review and add content.

-CMSs deliver efficiency. Partners who are out of the office or working from home can receive and respond to time sensitive information.

With a CMS, you are not only  simplifying interdepartmental productivity. In the marketing sphere, content management systems multitask as a viable marketing tool.

3 ways content management systems can function as an effective marketing tool:

Establish a firm’s credibility in a specific area of law.
A website serves as a firm’s online portfolio. It is a place to announce new laws, litigation scores and other unclassified client-case information. Having the  access to keep this information fresh and updated will send the message out to potential clients that your firm is up-to-date, well-organized and a step above a competitor.

Expose a law firm to media visibility.
Content management systems are developed to syndicate news and events to search engines, ultimately disseminating information among media outlets. Whether it’s a high profile case or a law firm’s achievements, a CMS makes it easy to publish and firm updates and legal victories.

It will be easier for potential clients to seek you out on the web.
Most people refer to the Internet to research legal services. Many web content management systems are built specifically for Search Engine Optimization purposes. This will increase that a potential client will come across your website in search of legal services.

Not all new software integrations are a nightmare. The transition to a content management system is non-intrusive. It does not impose any network outages or require daily operations. Content management systems are customized to accommodate a law firm’s unique communication requirements, making the adjustment and simple and worthwhile process. As for the learning curve, CMS training is minimal. Once the functionality and design decisions have been determined, it is easy to start inserting content and images.

In the end,  using a CMS to market your firm’s area of specialty is an economical and user-friendly marketing tool – well worth the return on investment.

A law firm’s website should attract new clients, communicate with existing ones and aid in the sharing of information among the lawyers of the firm. If an attorney website is skillfully constructed and has regularly updated content, it can prove to be an effective tool for marketing your firm and presenting your business in a professional manner. Law firms should view their website as a living, ever-changing and interactive space for their communities, as opposed to a place to simply lump articles, biographies and press releases. A content management solution may just be the simple solution your law firm needs to meet all of it’s online needs.

The Net Impact’s CMS solution of choice  for law firms is Auctori:Law founded upon the Content Management System Auctori. Unified Development, Inc. (Unidev®) designed the CMS in association with several law firms to give attorneys and legal professionals an easy to use, but powerful system to update and maintain their professionally designed website. To see two excellent examples of Auctori:law™ in action, please visit The Stolar Partnership, LLP www.stolarlaw.com and Paul J. Passanante, PC & Associates at www.passanantelaw.com.

The value and significance of the legal industry demands a certain website environment that The Net Impact has been able to perfect. The Net Impact Team fosters an understanding of your profession and the aggressive marketplace that you are competing within. Contact The Net Impact today to learn more about how we can help your law firm enhance their online prescense!